pH-Science Odor Control for Effective, Aluminum-Free Deodorant Formulations

MagFresh™ delivers pharmaceutical-grade Magnesium Hydroxide — a pure mineral active that eliminates underarm body odor through the power of pH science, not pore-blocking chemistry. By gently raising the local skin surface pH above the optimal growth range of odor-causing bacteria, it prevents the production of malodorous volatile fatty acids at the source.

The same compound found in milk of magnesia (a widely used antacid), Magnesium Hydroxide has an outstanding safety profile and is assessed as safe for cosmetic use by the CIR Expert Panel.

Why MagFresh™

• Eliminates odor at the bacterial level – raises skin pH to inhibit the growth of odor-producing organisms
• Aluminum-free & paraben-free – does not block sweat glands or use aluminum salts
• Food-grade mineral origin – Mg(OH)₂ is the active compound in milk of magnesia
• Gentle for sensitive skin – CIR Expert Panel-assessed safe; no irritation or sensitization concerns
• Clean & globally compliant – mineral-derived, cruelty-free, non-nano grade available

Formulation Advantages

MagFresh™ disperses uniformly in creams, sticks, sprays, and balms. At 0.5–5%, it contributes a smooth, matte skin feel and integrates cleanly with arrowroot, waxes, and oils in anhydrous formats. For comprehensive odor control, combine with FreshGuard™ for dual-mechanism coverage across both pH elevation and bacterial enzyme inhibition pathways.