{"product_id":"cryocool","title":"CryoCool™","description":"\u003ch2\u003eAdvanced TRPM8-Activating Cooling Agent for Pure, Odor-Free Sensory Refreshment\u003c\/h2\u003e\n\u003cp\u003eCryoCool™ delivers Menthyl Diisopropyl Propionamide (WS-23) — a next-generation cooling active engineered to activate skin cold receptors with up to 4× greater potency than menthol, while producing virtually zero odor, taste, or associated irritation. Where menthol delivers cooling alongside a strong characteristic aroma and potential mucous membrane sensitivity, WS-23 provides a pure, clean, and intense cold sensation with none of the sensory baggage.\u003c\/p\u003e\n\u003cp\u003eThe result: a highly controllable, formulation-compatible cooling experience ideal for scalp treatments, body care, after-sun, and premium sensory-enhanced skincare.\u003c\/p\u003e\n\u003ch3\u003eWhy CryoCool™\u003c\/h3\u003e\n\u003cul\u003e\n\u003cli\u003e\n\u003cstrong\u003e4× more potent than menthol\u003c\/strong\u003e – activates TRPM8 cold receptors at significantly lower concentrations\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eZero menthol odor or taste\u003c\/strong\u003e – pure cooling sensation with no aromatherapy interference\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eExceptionally low use level\u003c\/strong\u003e – effective at 0.05–0.1%; cost-efficient and easy to titrate\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eVersatile application\u003c\/strong\u003e – suitable for leave-on and rinse-off; scalp, body, and facial use\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eClean \u0026amp; globally compliant\u003c\/strong\u003e – synthetic, vegan, cruelty-free, EU Cosmetics Regulation compliant\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003ch3\u003eFormulation Advantages\u003c\/h3\u003e\n\u003cp\u003eCryoCool™ is oil-soluble and can be dispersed in the oil phase of emulsions or pre-dissolved in a low-polarity solvent for aqueous incorporation. Stable across pH 3.0–8.0. At 0.05%, the cooling effect is already perceivable; adjust upward for more intense sensory profiles. A small quantity produces a dramatic and lasting effect.\u003c\/p\u003e","brand":"Formulation Direct","offers":[{"title":"Default Title","offer_id":42832493346864,"sku":"FD2615","price":100.0,"currency_code":"USD","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0651\/0070\/9936\/files\/comingsoon.png?v=1773080759","url":"https:\/\/formulationdirect.com\/products\/cryocool","provider":"Formulation Direct","version":"1.0","type":"link"}